Gone are the days when men brought home the bacon while women ruled the roost. Nowadays, roles have changed dramatically - dads are out there pushing buggy with one hand, holding a diaper bag in the other and enjoying quality time with their kids at the park. They’re called N.A.D’s aka New Age Dads, and these guys aren’t complaining about their new role - the amount of adoring looks from strangers in the street is enough for any person to give up their day job and become a full time parent.
It’s nice to see though, this dramatic change in society becoming more and more appreciated and accepted by all - young and old, male and female, across cultures too. We’re not just talking about being a full time dad, but we're talking about men having the ability to relax and appreciate their kids on a level that they welcome the midnight wake up calls, the diaper changes and even the dirty laundry. You wouldn’t hear of dad’s doing this back in the day!
For any child knowing their father is there for them on a larger scale brings a whole new level of security, stability and comfort that is irreplaceable (kind of sounds like a Mountain Buggy doesn't it?!). They are our heroes - a pillar of strength who can offer so much assurance, unconditional love and and not to mention good times - after all, don’t they say that women tend to look for a partner that have the same attributes as their dads?
We have a lot of dad’s working in our offices across the globe, and we want to acknowledge these seemingly invincible (and oh so serious) men at work, as we know at home they are just big softies! We reached out to a few people in the team and invited them to send through a dedication to their dad’s, or from a dad’s perspective - what being a parent means to them. See below!
We've also put together some great Father's Day Deals to celebrate fatherhood! Click here to check out deals in your area.
So to all the dads out there around the world, we salute you - Happy Fathers Day!
"My father is a generous man who has a cheeky smile and mischevious personality. He'd drop anything to help you out!"
Alicia - NZ sales manager
"To me being a dad is an intensely, madly, deeply rewarding and humbling purpose – and fantastic fun being a dood (dad of only daughters)."
Richard - CFO
"A crazy environmental geologist who teaches me to appreciate life at its simplest form."
Adz - Senior marketing creative
"I realised recently that my Dad is a bit of a hero to me. He's kind, incredibly generous, clever and he loves me unconditionally. I am lucky to be able to say that, and I am lucky to have the benefit of his experience in my life. He is still the first person that I turn to for any kind of practical advice... 'Dad, how do I unblock the sink... ?' 'Dad, my car is making a funny noise...' 'Dad, there's a massive spider...!' My Dad is a one off, he's unique, and I'm proud to be his daughter.
This picture was taken back in the 1960's when Dad drove his Mintex mobile workshop around the Formula 1 race circuits in Europe, tending the brake pads on all the cars and I think safe to say, having the time of his life!"
Sarah - UK product marketer
"My Daddy Cool is always smiling, whistling and singing! When I was younger we used to recreate Gladiators on a Saturday arvo, never a dull moment then, or now."
Nicola - PR connector
" 'Neil Neil Orange Peel' is the most intelligent man I know. A surgeon, a pilot, a farmer, a builder, a vet, an aeronautical engineer and a father of five. But I'm still better than him at snowboarding!"
Anita - Webshop manager
"Ok I asked my boys last night why they loved dad."
Finn: "I love you because you are the biggest."
Will: "I love dad because he is really nice. And cool too."
Dan - IT manager
"My dad rocks because he has always been present. Involved. Interested and supportive in every facet of my life. And now, here he is doing the same with my daughter Abbey. Love you dad, Kel. xo"
Kellie - Sydney visual merchandiser
"Humble, honest, hard working, meat and three vege – thats my dad!"
Denby - Product Marketer
"My Dad - guide, wise council, joke machine, texas-sized brain, ever steadfast husband, utterly devoted family man. Great mate. I only pray that I can go some way to being the Dad to Monty and his yet to be born sibling, that my Dad is to me."
Richard - Marketing manager