27 November 2018
New Zealand’s own baby goods brand, Mountain Buggy, has received top accolades for their newest product - a side-by-side double buggy - in the German Design Awards 2019 .
The brand’s nano duo™ was announced a winner in the Baby and Child care category in the Excellent Product Design segment. The award series attracted over 5,400 participants across 63 countries.
Chief Executive, Campbell Gower, says nano duo™ showcases outstanding innovation, leading performance and first-class engineering.
“We’re chuffed to again be recognised as leaders in the world of best design. In New Zealand, we’re a long way away from key markets. So, we’ve got to work hard to stand out; really capture consumer attention.
“One way we do this is with relevant innovation, and asking, ‘what does this do for the customer?’ We find that consumer need - a problem to be solved - and deliver on it in an original and aesthetically pleasing way, with products that let parents live their life without limit.”
He notes how many parents have struggled with the flimsiness and featureless qualities offered by umbrella strollers, or how often they’re not well suited for babies.
“They can’t tackle off pavement terrain, folds are cumbersome, seats small, and the solutions for newborns, limited. So we took a much loved, quality Mountain Buggy product, the nano™ - the design of which is already industry acknowledged by being built from the buggy’s Red Dot Award winning platform, and added a second seat!
“The result is an incredibly lightweight side-by-side double stroller that delivers the perfect solution for city dwelling parents, where storage is at a premium and when pushing two children needs to be effortless.”
Gower says it’s increasingly difficult to design a product that not only meets regulatory requirements in 40 countries, but also works well and is reasonably priced.
The German Design Award series has been presented since 2012 and is organised by the country’s design and brand authority, the German Design Council.
Winners were selected from 33 categories by a panel of 45 independent, international judges, composed of representatives from industry, educational institutions and design.
The jury commented: nano duo™ appears a first-rate, light, portable stroller for the larger new family. Outwardly a superb solution for twins and children of similar ages with personalised features and canny use of materials as well as space.
“I’m really proud that our design team has won a leading design award from Germany, the heartland of good design, yet again! To hear the judges say we’ve designed a ‘first-rate, light, portable stroller for the larger new family,’ is really wonderful.”
Mr Gower hopes the recent German Design Award win will continue to highlight Mountain Buggy as the baby brand of first choice for consumers.
“We’ve been designing innovative and award-winning products for over 20 years, with products sold in over 40 markets and more than 1,000 stores worldwide. We’ve had over 20% compound growth in that time. Our iconic Kiwi brand not only pioneered all terrain buggies but also enables parents all around the world to live life without limit. That in itself is gold.”
In August, Mountain Buggy received two accolades in this year’s UK Junior Design Awards, celebrating children's products with uncompromising style, design and beauty.
“You do feel proud. Not only is it certification for our team and their innovative designs and ideas, but also because the judges saw value in the designs we thought would resonate with consumers. And at the end of the day, it’s all about the customer experience.”
The German Design Awards 2019 will be presented at a ceremony in Frankfurt on 8 February.
Learn more about Mountain Buggy’s multi-award winning nano duo™
About Mountain Buggy - Engineered for the mountains, designed for the city; Mountain Buggy is the pioneer of all terrain adventure. Designing innovative and award-winning products for over 20 years, the iconic Kiwi brand enables parents all around the world to live life without limit. Since its beginnings, Mountain Buggy has captured the essence of freedom with its undisputed reputation for performance and strength. New Zealand’s spectacular mountain trails are the brand’s backyard, testing ground and constant source of inspiration. Driven by strong customer connections, Mountain Buggy products deliver manoeuvrability, durability, adaptability and simplicity - every time. It’s the brand’s DNA. Mountain Buggy has received two prestigious Red Dot design awards for urban jungle luxury and nano™. Visit website.